Affinity
Affinity is the relationship intelligence platform for dealmakers.
Founded in 2014 and headquartered in San Francisco, we're on a mission to build a world where anyone can cultivate and fully harness their network to succeed. We envision a future powered by relationship-driven industries, and we're building the infrastructure to make it a reality.
Our patented technology structures and analyzes millions of data points across emails, calendars, and third-party sources to offer you the tools you need to automatically manage your most valuable relationships, prioritize important connections, and discover untapped opportunities.
Affinity uses artificial intelligence to analyze relationship strength and illuminate the best paths to warm introductions, giving you a holistic view of your network in a centralized, automatically updated database without any manual upkeep.
Affinity helps private capital investors find, manage, and close more deals. With over 3,200 customers in 70 countries, including leading firms like Bain Capital Ventures and SoftBank Group, we've helped our clients track over 1 million deals and invest in over $1 trillion in assets.
Our platform transforms relationship data into a competitive advantage, driving measurable results such as growth in qualified deal flow, increased trackable relationships, and reduced deal processing time.
We offer a suite of solutions, including Affinity CRM and Affinity for Salesforce, tailored for industries like Venture Capital, Private Equity, and Investment Banking. Our platform focuses on key workflows like deal sourcing, deal management, and portfolio growth.
With enterprise-grade security (SOC2, ISO27001 certified) and a mobile app, Affinity is designed to meet the needs of modern dealmakers.
Led by CEO Ken Fine and co-founders Ray Zhou and Shubham Goel, our team is dedicated to building the next generation of tools for relationship-driven industries. We're backed by leading investors including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures, and we've raised $120M to date.
Affinity has been recognized as one of Fortune Magazine's Best Workplaces and Inc. Magazine's Best Workplaces, among other accolades.