
Typeform
Typeform is a form builder that helps businesses collect data with forms, surveys, and quizzes.
- Founded: 2012 by Robert and David Okuniev
- Team: Remote-first, international, 250+ employees
- Mission: Give forms a better look and feel so customers can get more out of them
- User Base: Over 150,000 businesses
- Free Plan: Unlimited forms, 3,000+ templates, start getting responses
- Integrations: Slack, Mailchimp, Klaviyo, WordPress, Pipedrive, Calendly, HubSpot, ActiveCampaign, Facebook Pixel, Google Tag Manager, Infusionsoft, Salesforce, and many more
- Motto: "People first, data second"
- Tagline: "Build beautiful, interactive forms & get more responses"
- Key Benefits:
- Up to 3.5x more data about customers
- 96% customers report better brand experience
- 95% gather data more easily
- 87% reveal deeper insights after switching
Leadership Team:
- Jay Choi (CEO)
- Aleks Bass (Chief Product Officer)
- Laura Daniels (Chief People Officer)
- Bryce Winkelman (Chief Revenue Officer)
- Benoit Aguila (Chief Financial Officer)
Brand Voice & Culture:
- Bold, authentic, witty (never grandiose or cheap humor)
- Logo: Blinking cursor with form, Aperu Pro Regular typeface
- Colors: Paper (white) and Ink (black)
- Culture of employee feedback: two-way feedback, Bonus.ly appreciation, engagement surveys, suggestion box, 360 feedback, communication specialist
Product & Features:
- Extensive integrations across Analytics, Automation, CMS, Collaboration, Customer Support, Developer Tools, Email Marketing, Lead Generation, Marketing Automation, Payments, Productivity, Research, Rewards, Sales, Scheduling
- Latest updates include:
- Spring 2025: AI-powered workflow automation and form building
- Winter 2025: Sentiment analysis, enhanced security, Eureka Surveys integration
- October 2024: AI features for workflow automation and insights
- September 2024: Video responses, AI-generated questions from HubSpot, Ask AI feature
- August 2024: Deduplication, multi-question pages
- April 2024: Auto-translate, logo customization, webhooks
- February 2024: Partial submit points, auto-submit, Slack notifications
- December 2023: Device-optimized forms
- July 2023: AI-powered forms for workflow simplification
- April 2023: AI-powered question writing, follow-up automation
Typeform stands out by combining engaging design, powerful AI features, and deep integration options to help brands gather better data and enhance customer experience.