Typeform is a form builder that helps businesses collect data with forms, surveys, and quizzes.

  • Founded: 2012 by Robert and David Okuniev
  • Team: Remote-first, international, 250+ employees
  • Mission: Give forms a better look and feel so customers can get more out of them
  • User Base: Over 150,000 businesses
  • Free Plan: Unlimited forms, 3,000+ templates, start getting responses
  • Integrations: Slack, Mailchimp, Klaviyo, WordPress, Pipedrive, Calendly, HubSpot, ActiveCampaign, Facebook Pixel, Google Tag Manager, Infusionsoft, Salesforce, and many more
  • Motto: "People first, data second"
  • Tagline: "Build beautiful, interactive forms & get more responses"
  • Key Benefits:
    • Up to 3.5x more data about customers
    • 96% customers report better brand experience
    • 95% gather data more easily
    • 87% reveal deeper insights after switching

Leadership Team:

  • Jay Choi (CEO)
  • Aleks Bass (Chief Product Officer)
  • Laura Daniels (Chief People Officer)
  • Bryce Winkelman (Chief Revenue Officer)
  • Benoit Aguila (Chief Financial Officer)

Brand Voice & Culture:

  • Bold, authentic, witty (never grandiose or cheap humor)
  • Logo: Blinking cursor with form, Aperu Pro Regular typeface
  • Colors: Paper (white) and Ink (black)
  • Culture of employee feedback: two-way feedback, Bonus.ly appreciation, engagement surveys, suggestion box, 360 feedback, communication specialist

Product & Features:

  • Extensive integrations across Analytics, Automation, CMS, Collaboration, Customer Support, Developer Tools, Email Marketing, Lead Generation, Marketing Automation, Payments, Productivity, Research, Rewards, Sales, Scheduling
  • Latest updates include:
    • Spring 2025: AI-powered workflow automation and form building
    • Winter 2025: Sentiment analysis, enhanced security, Eureka Surveys integration
    • October 2024: AI features for workflow automation and insights
    • September 2024: Video responses, AI-generated questions from HubSpot, Ask AI feature
    • August 2024: Deduplication, multi-question pages
    • April 2024: Auto-translate, logo customization, webhooks
    • February 2024: Partial submit points, auto-submit, Slack notifications
    • December 2023: Device-optimized forms
    • July 2023: AI-powered forms for workflow simplification
    • April 2023: AI-powered question writing, follow-up automation

Typeform stands out by combining engaging design, powerful AI features, and deep integration options to help brands gather better data and enhance customer experience.